Read More About Underwriting with WJHS

WJHS is a non-commercial, listener supported station.


That means, we need you to be a part of your Community station. Indviduals who give regularly are frequent listeners; potential volunteers and the stuff radio stations should be made of. Businesses and Individuals that become partners with us are publicly saying that they agree with WJHS's mission of giving radio back to the people.

Businesses can Support us with Underwriting Credits


Underwriting Credits May Include

Stations are allowed to identify, not promote, commercial entities that provide general support for the station. This identification can include the following:
•  The name of the person or entity
•  Corporate mission
•  Location information
•  Telephone numbers and website addresses
•  Audio logos that identify but do not promote
•  Value neutral descriptions of a product line or service
•  Brand and trade names
•  Product or service listings that do not include qualitative or comparative language

 

Underwriting Credits May Not Include

The following items are not acceptable in underwriting credits or announcements on behalf of for-profit organizations:
•  Price information
•  Calls to action
•  Inducements to buy, sell, rent or lease
•  Comparative information
•  Qualitative information

 

Questions & Answers

Q: What is underwriting?
A:
Underwriting is a way of supporting WJHS Radio (a non-profit,
non-commercial educational radio station) and getting the name of your
business heard by WJHS listeners.

 

Q: What’s the difference between advertising and underwriting?
A:
Advertisments are paid announcements in the print, broadcast, or
electronic media. Underwriting is a support statement. As a
non-commercial educational radio station we are prohibited from airing
advertising but we can air underwriting. The major difference between
“advertising spots” on commercial stations and “underwriting
announcements” on noncommercial stations is an underwriting
announcement must have the purpose of “identification only” and its
language cannot specifically “bring someone to action,” as do many
advertising spots.

 

Q: So what can underwriters say?
A:
Underwriting announcements are consice and gimmick-free. As a
non-commercial radio station, WJHS Radio’s underwriting
announcements are defined by the FCC and should conform to specific
guidelines.

There are three parts of underwriting announcements:
1. The business name.
2. A brief description of business or service.
3. Repeats your business name and gives location or contact information.

 

Q: What is allowed on the announcement?
• Value-neutral descriptions of products and services
• Brand name of products (maximum of 3)
• Products or services offered or sold (maximum of 3)

 

Q: What is prohibited on the announcement?
• Comparisons and endorsements
• Expression of viewpoints
• Price or value information (including discounts)
• Calls to action (”come on down,” for example)

 

Underwriting Examples

“This hour of broadcasting is brought to you in part by Tommy’s. Tommy’s provides entertainment every night. Tommy’s is located in the basement of Hansen Student Center and is a proud sponsor of WJHS Radio and CCHS Athletics.”

“‘WJHS Sports’ is brought to you in part by Hattie’s.  Featuring a variety of foreign, domestic, and local coffees, Hattie’s is open seven days a week until midnight. For more information call 555-5555. Hattie’s is a proud sponsor of WJHS Radio.”

 

Become a WJHS Underwriter